WPBakery Page Builder is a page builder for wordpress. To use this plugin please install WPBakery Page Builder first: Codecanyon WPBakery Page Builder
Option 1: Use wordpress plugin installer (recommended)
Login to your Wordpress admin dashboard >> Plugin >> Add new then:
1. Click "Upload" plugin
2. Click "Choose file"
Then inside the package you downloaded from Codecanyon, choose file visual-composer-kit.zip.
Note: you need to extract the zip file downloaded from Codecanyon to find the right file to upload.
3. Click "Install now"
4. Activate plugin